writing 

I've been writing since I can remember. I’ve always loved it. I mean, I guess most people can say that, but for me, it all started when I got my first fuzzy diary – with a lock and everything. While I'm not writing in a fuzzy diary anymore, I've turned writing into my career. Whether it's an article, a communications or influencer marketing strategy, website copy, or a pitch email, I'd love to help you out.

brand strategy  

/ student work

As a marketing assignment, I had the opportunity to pick a client in need and complete a brand audit and strategy for them. I chose to work with Worb Financial because they did not have a cohesive brand or an online presence. I used approachable colours, relatable copy, and conversational language that spoke directly to their target audiences, college students and new parents. 

communications strategy

/ student work

For a public relations assignment, I wrote a full communications strategy for my blog Style and Then Some, a fashion blog for Winnipeg women on a budget. The strategy includes everything from overall objectives, to the individual tactics used. 

media kit

/ Student Work

For an assignment, we held a news conference for a fictional announcement. We announced C2 Communications, the college's first-ever student-run communications agency created to serve small local non-profits and charities. I was the news conference team lead, which meant I worked with my team members to create a full media kit and successfulyl execute the mock news conference without any issues. I created my own media kit, attached here, which includes a news release, media advisory, and a backgrounder.