coal and canary feature
"It all started off in a kitchen with a couple of big dreams and hot plates from Canadian Tire. It began back in 2014, with two best friends who wanted an excuse to spend more time together. Founders, Amanda Buhse and Tom Jansen, never thought that their hobby would turn into their career. Now, four years later, they have 15 staff members, a storefront at The Forks, and over 25 thousand Instagram followers...
instagram feed
One of my roles was creating and posting content on our Instagram. We always made sure to add content with engaging and educational captions that we knew our audiences would be interested in. Our strategy consisted of an Instagram contest, quotes from local creative minds and hints about our event. We always made sure to keep our feed on brand and aesthetically pleasing and within five months, we reached over 1000 followers.
social media marketing
One of our tactics was using paid advertising on both Instagram and Facebook. We wrote and designed a Facebook ad series campaign for the weeks leading up to the Creators Conference.