bb camp 

online + print ad 

/ client work

For this ad, the client wanted to attract new campers for their four week canoe trip, Advanced Camp. My theme for this campaign was "Picture yourself here", using copy to put the potential camper in the mindset as if they were the one in the canoe. I spoke directly to the children themselves. As someone who has been on the canoe trip as a camper and as a leader, it helped crafting the copy. 

packing list infographic

/ client work

For this, I got to play around on Illustrator and create something fun for the campers. This was a chance to speak to them directly and make packing, something that most children don't like, fun.